As 2024 draws to a close, several dictionaries have unveiled their selections for the Word of the Year, each reflecting distinct cultural and societal trends.
Dictionary.com has chosen "demure" as its Word of the Year. This selection was significantly influenced by a viral TikTok video from influencer Jools Lebron, who emphasized the importance of presenting oneself modestly in professional settings. The video led to a 1,200% increase in the term's usage between January and August 2024, highlighting the impact of social media on language evolution.
The Oxford English Dictionary's 2024 Word of the Year, "brain rot," reflects growing societal concerns about digital media consumption and its effects on cognitive function. Originally appearing in Thoreau's Walden in 1854, this term has evolved to describe the perceived mental deterioration resulting from overconsumption of trivial online content, particularly on social media platforms. The dictionary notes that "brain rot" usage surged significantly, showing a 230% increase between 2023 and 2024. The term was selected after extensive public voting and language data analysis, garnering over 37,000 votes in the selection process.
Meanwhile, the Cambridge Dictionary has selected "manifest" as its Word of the Year. Traditionally meaning "obvious" or "to show something clearly," "manifest" has evolved to signify the act of envisioning one's goals to make them more attainable. This modern interpretation has been popularized by public figures like singer Dua Lipa and footballer Ollie Watkins, leading to a surge in searches for the term on the Cambridge Dictionary website.
The Collins Dictionary has declared "brat" as its Word of the Year. Previously associated with negative connotations, "brat" has been redefined to embody a confident, independent, and hedonistic attitude. This shift was notably influenced by singer Charli XCX's album "Brat," which resonated globally and led to widespread adoption of the term.
Merriam-Webster has named "polarization" its 2024 Word of the Year, reflecting the growing division in American society and global discourse. The word, which originally described light waves in the 1800s, now captures the sharp political and cultural divides seen in workplaces, elections, and society at large.
These diverse choices by leading dictionaries offer a fascinating glimpse into the words that have shaped our conversations and captured the essence of 2024.
